Emerging Trends in the World of Search Engine Optimization

 

• Quality

 

With its recent algorithm changes, Google has taken some major steps to ensure that the results provided to the users are of good quality. Hence, all the websites that contain repeated, irrelevant material are now suffering. Your material needs to be original and informative. Due to these changes, businesses now have to make sure that they update their websites regularly in order to convince Google that their material consists of a backlog of accurate content and provides value to the users.

 

• Google +

 

Google+ might not be such a trending social networking site, but it is one of the most important “emerging trends” in SEO. Since it’s a Google product, Google can very easily collect information about the interests and personal preferences of users depending on the websites that they visit while they are signed into their Google+ account. This gives a whole new meaning to personalized search. Users can also claim their work by linking it to their Google+ profile. Apart from that, Google can easily access data from Google+ therefore; the results from Google+ dominate the results from all other social networking websites.

 

• Conversion Rate Optimization

 

Since everyone wants conversions and not just traffic, CRO has become a very trending topic in the SEO world lately. By optimizing a website such that it provides an overall enhanced yet effortless experience to the users, can greatly increase conversion rates. Due to the increased conversion rates of a website, search engines will be able to rank them better than the websites that only get search traffic.

 

 

Rob's take on this search engine discussion on Search Engine Journal:

 

Search Engine Journal is on the money. Contact me and I'll tell you more.

 

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Emerging Trends in the World of Search Engine Optimization